Whether you’re a mixed media artist, a writer, a graphics designer or some other kind of creative sort, you’ve got plenty of ideas and plenty of opportunities. What you may not have, however, is experience running your own business.
It’s tough to launch your career when you’re used to dealing with the intuitive side of things — not the nuts and bolts of a whole operation. You can do this. You just have to have your plan in place. Here’s where to start:
Be clear about why you’re doing what you’re doing
Find your passion — and find your niche. You need to have both the concept behind your ideas and your target market clearly in mind if you want to succeed. If you bounce from idea to idea and keep switching who you picture as your ideal customer, you’ll have a hard time creating a clear brand and reputation.
Know your weaknesses (and plan for them)
So you’re not the best accountant or bookkeeper in the world. That’s okay. You can hire professional help to get you through the difficult stages, especially when it comes to the “mechanical” aspects of your enterprise. The upfront expense could save you tons of money (and tons of wasted time) in the end.
Build your business network
Creative types are often solitary people, so it may be difficult for you to network. However, it’s essential if you want to build strong, reliable business connections that can help you succeed (and help you get through lean times). Working with the local Chamber of Commerce, other business leaders and other creative industry professionals is a good place to start building your authority.
When you’re new to the business world, it’s smart to lean on someone with experience, especially when it comes to formulating your business structure. Don’t be shy about reaching out for any assistance you need.